Status Of Hockey In The United States Part 12: More Garbage On The Way From The Good Ol’ USA

In my last article in this series, I told about the panel that comes with Windows 10 that lists articles of contemporary news. And I mentioned that the sports section seldom carries any hockey stories. Right now with Seattle getting a new franchise and Houston possibly the next one, you read nothing about it. At the midpoint of the NHL season, there is nothing about scoring leaders, injuries, individual teams, or any feats that occurred during the previous night’s games.

Today in the sports section with nearly 30 articles listed, there was only one about hockey, that the Colorado Avalanche now had a ten game winning streak. Ah but don’t despair hockey lovers, I discovered one more article on the panel, this time in the entertainment section. With all the important developments and games occurring in the NHL and elsewhere, what’s the most important thing about hockey that the American media feels is necessary for fans to know? How many of you guessed that what is most important to American fans is that network television wants to bring back the Mighty Ducks of movie fame in a weekly television series.

Yes that American mythical sports monument to American hip hip hooray jingoism is being considered as a weekly sitcom. What’s next, the Bad News Bears as a miniseries? I have never seen a Mighty Ducks movie but I have read the several reviews in Canadian newspapers to get the picture. It’s always the same. Those lovable Ducks take on some villainous European team, probably Russia and win the World Championship. Canada always manages to get defeated off camera by either Russia or some other villainous European team, so it is up to the Ducks to save the world. To this date, the Ducks have yet to play a Canadian team. Disney, the creator of the Ducks doesn’t want to offend and lose the Canadian market.

Meanwhile what goes on in reality? Most of the top American players that play in the NHL or internationally got their junior development by playing in the CHL, Canada’s top junior league that has a few American franchises near the Canadian border. Both American and European boys are anxious to get into the CHL which probably has the best junior development program in the world. If an American or European boy does well in the league that has most of Canada’s top juniors, it is almost a certain ticket that he will become a high NHL draft choice. As my colleague on this blog, Sam Happi will tell you, many of the top juniors for next year’s NHL draft are Europeans playing on Canadian or American franchises in the CHL.

Just what does an American or European boy have to go through? Most likely he will be taken in by a Canadian family in the Canadian town he plays for and try to fit into a strange environment with the new “foster family” that is sponsoring him. He will have to go to a Canadian high school to make sure his education is up to stuff. He will learn about a country’s history he is unfamiliar with, learn about its culture, and in many cases have to learn one if not two languages, English and French.

It probably hasn’t occurred to the potential revivers of the Mighty Ducks that the vast majority of Canadians live close to the American border and are bound to see this American “patriotic” sports comedy on American television. Are the Ducks going to finally play a Canadian team? If so, how are Canadians going to react if they are portrayed as the “bad guys”? And will the Ducks defeat them or will the game diplomatically end in a tie? If the Ducks win and are acclaimed the best in the world, how does this match up to reality in which the United States finished third at the recent World Junior Championship (though they did beat Canada in a game decided by a shoot-out) and even worse, lost every game at the revived World Cup which Canada won? Such a television series is bound to be treated with mild amusement at best by Canadians, more likely with scorn and ridicule, if not worse.

More importantly, how is this type of thing going to help American boys coming to Canada to learn skills in the CHL, who just want to fit in and be friends, to get along with and be part of their new foster family? The last thing these boys need is an American hockey television series in which the Americans lord it down on everybody else. These boys are coming to Canada to learn, to be friends with their new Canadian family and their Canadian and European teammates. They don’t need this kind of embarrassment. But this is typical of a country where the teams that win in the NFL, the NBA, and MLB are proclaimed “World” Champions even though there are only two international teams, both located in Toronto that compete for the top trophy. The NHL does it too, but in more recent decades with the influx of American and European players, the term “Stanley Cup Champions” instead of “World Champions” is preferred.

Bringing back the Ducks won’t help the NHL or its commissioner, Gary Bettman either. Bettman has a bad image in Canada where he is unfairly perceived to lead a gang of American owners who pursue “anti-Canadian” policies. It’s a false myth, encouraged by the owners of the NHL’s Canadian franchises who have repeatedly thwarted attempts to place more Canadian franchises in the NHL. Cooking up this anti-Canadian myth gets them off the hook. Bringing back the Ducks is only going to encourage this myth. This is the last thing Bettman needs.

The Duck myth only emphasizes the low status of the NHL and hockey in the United States. Why doesn’t American television make up a sitcom about football and basketball instead of hockey? Because they can get away with it better if they choose low-status, fourth-ranked hockey. Actually a more intelligent television series would be one about an American boy coming to Canada to learn hockey skills and then trying fit in with his new hockey foster family and a strange environment. Or if it must be a sitcom, showing these problems in a humorous way.

Instead American television wants to bring back a stupid piece of “patriotic” rubbish that bears no relation to reality and has the potential to make relations between Americans living abroad in Canada decidedly uncomfortable. And American hockey can do better to correct its recent sinking ship than to spend time spewing out unrealistic sports propaganda that is only going to bring contempt and ridicule to America. This week, the NHL has its All Star game in Tampa Bay. There is nothing reported on the panel about it. There are no articles about the success of the new franchise, the Las Vegas Golden Knights. Nothing about the problems of the Buffalo Sabres and the Arizona Coyotes. Nothing about the current injuries in the NHL. Nothing about the New York Islanders building a new arena. Nothing about anything important in hockey. But the Mighty Ducks might be coming back. That’s all that matters.

 

Status Of Hockey In The United States Part 11: Where Is The American Media Coverage?

If you have Windows 10 as your operating system on your computer like I do, you can click on an icon and a panel of options comes up, one called current news. Since Windows is an American product, this news panel understandably has an American slant. You can choose news items from several fields including current national American news, world news, good news, financial news, American opinion, entertainment, sports, etc.

Since the current NHL season started two months ago, the number of sports articles I have seen about hockey can be counted on one hand. There have been articles on the current NFL season and controversies, the MLB playoffs, basketball, NCAA sports, the return of Tiger Woods to the golf tour, but hockey articles on this pro-American media platform are like spotting pandas outside of zoos. Over the time period when I’ve had Windows 10, sports items about hockey are few and far between. As far as media coverage is concerned, hockey is the poor brother of the “big 4″ sports.

There are more American teams in the NHL than ever before (24) and there are more Americans playing hockey than ever before, but as far as the American media is concerned, promoting hockey with coverage does not bring in the big bucks. It is like a vicious circle. Hockey doesn’t sell so it gets less coverage unless something truly startling occurs. Because it gets less coverage, nobody knows what happens which in turn prompts less interest in the sport which in turn means less coverage which in turn…

It doesn’t help that Americans are a parochial people, not interested unless stirred up by what Americans do. The vast majority of players in the NHL are Canadian or European and the fact that nearly one quarter of the league are Canadian franchises instantly downgrades the NHL in the eyes of the American public. Occasionally the American media takes note of what happens outside its borders; Lowell Thomas publicizing Lawrence of Arabia, the American media taking notice of the Beatles late in 1963. But mostly the attitude is if it is not American, it is not interesting.

When Gary Bettman was hired as NHL Commissioner, his job was clearly laid out by the NHL Board: Make hockey more popular in the United States. He has succeeded in a limited sense. As noted above, there are more American teams, there are more Americans playing hockey, and there is finally a better American television contract. But in terms of comparison among the “big 4″ sports, hockey runs a poor fourth.

As noted in part 4 of this series, there are alternative policies that could be pursued instead of groping vainly for American recognition; pursue a more pro-Canadian policy or become more Europeanized. Perhaps one day they will try the second option if hockey continues to grow slowly in the United States. But the pro-Canadian policy in hockey fanatical Canada will probably never be tried because of the opposition by – you guessed it – Canadians. From the very first expansion back in 1967, opposition to NHL growth in elitist, selfish Canada has been led by Canadians, particularly at the NHL Board level who refuse to share so much as a crumb of the Canadian market and Canadian hockey television money with anybody else. They blocked Vancouver from joining the league in 1967, opposed the WHA merger, refuse to set a reasonable compensation package for Toronto and Buffalo so that Hamilton or some other southern Ontario city can have another NHL franchise, etc. Only Calgary, Ottawa, and a returned Winnipeg managed to get into the NHL without any bother and fuss.

Many times I have written that Canadians have created a myth to console themselves, that the American NHL owners, led by Bettman are “anti-Canadian”. And of course the Canadian owners never refute this myth which neatly gets them off the hook for any responsibility about lack of new Canadian NHL growth. Bettman probably would like to see more Canadian franchises but as written about in my other articles, neither he nor his predecessors have ever reined in the Canadian NHL owners for the good of the game.

So right now the NHL pursues a pro-American policy which means 4th rate media coverage. Good luck if you manage to find the rare NHL sports article on that Windows 10 panel. Or even rarer, an article about any other hockey development outside of the NHL. If you want to know about what goes on in hockey, design your own hockey Internet searches. The American media will not help you.