The 10 North American Cities Who SHOULD Get An NHL Franchise

This drawn out NHL expansion period has been probably the most confused and disappointing of any “big 4″ North American sport expansions, that started out with 4 “done deals” being reported; to being reduced to only two fanatical cities that are all the NHL can get after it stated its greedy terms; to having the other two “done deals” not have proper NHL rinks under construction and even one city not even sure about which league it wants to join; to have the expansion reduced to only one team because of a currency crisis in one country; to maybe the NHL having to reduce its excessive demands because the North American business world has made it clear it will not accept them; to maybe having no expansion at all; and in the end leaving the NHL with two unbalanced conferences whether they expand or not.

All that is left on the NHL’s expansion table is Quebec City and Las Vegas, the two most fanatical cities who were willing to pay a $500 million expansion fee, plus a $10 million “consideration fee” ($8 million refundable if the offer was not suitable). The other two “done deals” Seattle and Toronto have been glad to drop out using the NHL’s excessive terms as an excuse to not being able decide how and where to build proper arenas. Of 16 expansion applications for at least 2-4 NHL franchises, the NHL failed to get even its 4 “done deals”, an expansion that is probably unprecedented in “big 4″ expansion history. This is probably the first time there will be no competition between rival cities for a “big 4″ franchise.

But there are many North American cities that would welcome an NHL hockey franchise with open arms if the terms were right. In 2010, NHL Commissioner Gary Bettman made a tour of the three cities that lost their NHL teams in the 1990s, Quebec, Winnipeg, and Hartford and stated three reasonable terms for readmission: good ownership, a proper NHL arena, and an adequate fan base. All three of these cities have fanatical fans, but only Quebec and Winnipeg have met the other two conditions. Winnipeg is already back in the NHL and Quebec will get back in soon, one way or the other.

There are approximately 60 large metropolitan areas in North America at present so all four major North American sports leagues are only a fraction of what they could be. Before the Mortgage Meltdown, it seemed inevitable that all four leagues would adopt an NFL structure of 2 Conferences of 4 divisions and then expand to the next symmetrical number of 40 meaning 5 teams in each division.

Currently the NHL has 30 teams, meaning that it will eventually expand by 10 more teams to reach this ideal. During Bettman’s time as Commissioner, the NHL has mostly expanded or shifted teams to American cities that were unfamiliar with hockey, in an effort to land a rich American television contract by proving to the networks and their sponsors that hockey was an “American game”. Some have been successful but it has been reported that there have been as many as 10 money-losing American franchises during one season. The most embarrassing moments for the NHL were having to shift the Atlanta Thrashers to Winnipeg and the Phoenix Coyote-Hamilton crisis.

I know that the future 40-team NHL will not match my idealized dream. The current front-running expansion city Las Vegas, falls into that category of city so often chosen by Bettman; a city where hockey is unfamiliar to most citizens, and the odds for both success and failure are 50-50. Las Vegas has staged a successful ticket drive but it still remains doubtful whether it will be successful in the long term.

My 10 new expansion teams will not include cities like Las Vegas or Phoenix. All will be hockey-loving cities that more than meet Commissioner Bettman’s condition of a great fan base. I will also assume that every city will also meet Bettman’s other two conditions; good ownership and will have built a proper NHL arena. Based on these conditions, here are the best 10 cities for future NHL expansion.

1. Quebec City

Videotron

They have already spent $400 million to build a proper arena and have billionaire Quebecor on board as an owner. Quebec is the coming city in Canada and will market not only in the city of over 700,000 but all through Eastern Quebec province and the Maritimes as well. The only thing hampering this overwhelming choice and sure winner is the state of the Canadian dollar against the American one. If that is overcome, Quebec will be one of the strongest franchises in the NHL. Quebec-Montreal may have been the best rivalry in the NHL. Bring it back as soon as possible.

2. Second Southern Ontario, probably Hamilton

 

Hamilton

Other Southern Ontario possibilities include second Toronto, Oshawa, Kitchener, and London. But Hamilton already has an arena of more than 17,000 and is willing to spend $50 million to modernize it and raise the seating to a more than adequate 18,500. Hamilton has been kicked around enough by the NHL, blowing its chance in the early 1990s to Ottawa and then going through the Phoenix Coyote heartache. Like Quebec it is an overwhelming winner. The only problem besides the Canadian dollar is how to compensate greedy Toronto and Buffalo. But if New York-New York-New Jersey and Los Angeles-Anaheim can settle their differences, then this can be resolved too. And Hamilton-Toronto and Hamilton-Buffalo will be great rivalries.

3. Seattle

 

Seattle

Seattle should have been Quebec’s partner in this expansion and was even considered the front-runner, ahead of both Quebec and Las Vegas before its inability to solve its arena problem and even whether it really wanted to join the NHL or NBA ultimately caused it to drop out as a “done deal”. But Seattle has deep roots in hockey, competing annually for the Memorial Cup, Canada’s Junior Hockey trophy. In fact Seattle is the first American city to win the Stanley Cup. The real mystery is why it has taken so long to join the NHL. As for rivalries, Seattle-Vancouver, Seattle-Portland, Seattle-San Jose will be as good as any in the NHL. A sure winner if they can get their arena and ownership issues straightened out.

4. Portland

 

Portland

Like Seattle, Portland has deep roots in Canadian hockey at the junior level and has even hosted the Memorial Cup tournament. Since Seattle cannot solve its arena problems, Portland becomes the best American city for NHL expansion. The arena where the NBA Trailblazers play will certainly meet NHL conditions. It was rumored that Portland would bid for a team during this expansion but the NHL’s terms scared it off. A sure winner if Portland joins the NHL. They will have great rivalries with Vancouver, Seattle, and the three California teams.

5. Milwaukee

 

Milwaukee

Milwaukee has deep roots in hockey and would be a front runner for an expansion team if they could get the ownership and arena issues solved. Like Seattle and Portland, the mystery is why it has taken them so long to join the NHL. Like Green Bay in the NFL, they would immediately have Chicago, Minnesota, and Detroit as intense rivals and possibly Winnipeg as well.

6. Second Montreal

 

Montreal

At one time, Montreal had two NHL teams, the Canadiens and the Maroons, but the Maroons folded during the Great Depression year of 1938. Montreal is probably big enough now to support two NHL teams. All that is needed is to solve the arena and ownership problems and compensate the Canadiens. There would be no problem with rivalries with the Canadiens, Quebec, Ottawa, Toronto, Hamilton, Buffalo, Boston and a returned Hartford.

 

7. Hartford

 

Hartford

Hartford would be higher on this list if they could get their act together about the ownership and arena issues. Whereas Bettman’s tour of 2010 provoked direct positive action in both Winnipeg and Quebec, nothing has been done in Connecticut to make a returned Whalers a reality. In 2010, the mayor of Hartford stated that the municipality was prepared to back the building of a new arena as part of a downtown reclamation project but nothing came of it. But like Quebec and Winnipeg, a returned Whalers with good ownership in a proper arena would be a winner, sharing the New England market including the large city of Providence, Rhode Island with the Boston Bruins. And a returned Whalers would renew their great rivalry with the Bruins as well as all the teams in the New York City area and every team in the Province of Quebec as well.

8. Third Southern Ontario (Second Toronto, Oshawa, Kitchener, London)

 

Toronto

The Southern Ontario hockey market is so good, it could probably support two new franchises. Once Hamilton got settled in, one of the four cities listed above would be a great choice for another Southern Ontario team. This would be a franchise created in the long term. This new Southern Ontario team would have a bundle of rivals including Toronto, Hamilton, Ottawa, Buffalo, Detroit, and every franchise in the Province of Quebec.

9. Long-term Franchise In Canada: Saskatoon

 

Saskatoon

Over the next 10-20 years, the other 8 franchises could be added giving these next two cities a chance to grow. There has been talk of adding a Saskatchewan regional team like the CFL’s Roughriders since the 1970s when the WHA was rumored to establish a franchise. Saskatoon is one of Canada’s fastest growing smaller cities so by the time a decade or two passes, the population of the city and the province may be large enough to support a team. A Saskatoon team would have great rivalries with Winnipeg, Calgary, Edmonton, and possibly with Minnesota, Milwaukee, Vancouver, Portland, Seattle, and Spokane.

10. Long-term Franchise In The United States: Spokane

 

Spokane

Currently Spokane is one of the smaller, rising cities in the United States but it could be ready for the NHL after one or two decades. Spokane has deep roots in Canadian junior hockey like Portland and Seattle so there would be no problem with a fan base. And Spokane would have many rivals including Seattle, Portland, Vancouver, Edmonton, Calgary, Saskatoon, and Winnipeg.

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8 thoughts on “The 10 North American Cities Who SHOULD Get An NHL Franchise

  1. Hartford needs to support their AHL team before they get the NHL back. I went to two games this season: I was able to sit in a different seat the first time.

    The second time was the last home game of the season. Obviously, there’s going to be a lot of people. Casual fans of hockey aren’t going to go to minor league games unless there’s a massive promotion or if it’s the last time you might see the team at home.

  2. Thanks for responding Amanda. I have written several articles about the Whalers both on this blog and on others and I have usually got a good response about this topic. Certainly a good attendance to the local minor league team is a boost to any major league aspirations. In fact that is why Winnipeg built its current arena (originally intended for the Manitoba Moose) which played a key role in getting the Jets back. A few years ago, I signed an on-line petition urging that a proper NHL arena in Hartford be built and the Whalers get back in the NHL even though I was a Torontonian at the time. I still believe that Hartford with a proper arena and a good owner would be a winner. As a New Englander, do you want the Whalers back and if so what are you prepared to do to make it happen? It was the petition of 80,000 Nordiques fans to bring back its team that caught the eyes of both the municipal and provincial politicians and investor Quebecor. Active fans can make a difference. Also what would your future idealized NHL look like?

    PS. I see you don’t like the NBC Stanley Cup broadcast. Why don’t you try to find the CBC broadcast through the Internet? The CBC is Canada’s traditional hockey broadcaster.

    • I think I went to two games when I was little, and I was nine when they moved to NC. I honestly don’t know if bringing them back will work. It takes me roughly five minutes or so to get to Hartford. It takes me about 90 minutes to get to Boston and two hours for NYC.

      A positive thing about this is that it’s going to make it easier for some CT residents to get to hockey games. On the other side, there are four teams within a reasonable distance from me: Boston and all three tri-state teams. If I want to get to a game, all I need is a ticket and transportation.

      As for building a new arena, look at what’s been going on with a baseball stadium in Hartford. It was supposed to be finished by now so that a team could play there this year. The situation’s turned into a huge mess, and the developer was locked out a few days ago. I don’t know if the city wants another soap opera like the one being played already.

      With a futuristic NHL, I’d just want two teams in the West to even things up for now. Vegas might be getting a team, so if I had my way, I’d do some more expansion to get another team out there. Somewhere in the Pacific Northwest would be my best bet. I was hoping Portland got their heads together, but I guess not. No more teams in the east for now. If Quebec gets a franchise, either Detroit or Columbus will probably move – and I’m 99.9% sure it’s going to be Columbus.

      (And as for NBC/CBC? The network isn’t my main concern right now. The whole series has just been… Blah in general.)

  3. From what you have said Amanda, it seems to me that the problem with the Whalers starts at the fan base. As soon as the Jets and Nordiques left town, there was an immediate movement to get them back. It was not for lack of fan support that the NHL left Winnipeg and Quebec. In Winnipeg, there was a pressure group established called the Manitoba Mythbusters (whom I feuded with on another blog) dedicated to getting the Jets back at all cost. There was similar dedication in Quebec. If Hartford wants the Whalers back, their fans have to band together like they did in Winnipeg and Quebec and make themselves heard. All I read about on the Internet is nostalgic gatherings of isolated fans getting together annually to remember the good old Whaler days. That’s not enough. They have to say it as one group with votes and money like they did in Quebec and Winnipeg. As for the future NHL, Gary Bettman probably wanted an expansion of 4 teams, Quebec and 3 western cities but the excessive terms soured would be investors. The NHL will probably reach 40 teams one day meaning 2 20 team conferences. Quebec, Hartford and Hamilton have to be 3 of the 4 Eastern expansion teams. Thanks for responding

  4. Agree with Quebec, Seattle, Portland, Milwaukee, 2nd Toronto, and Hartford. But 3rd Toronto, 2nd Montreal, Saskatoon and SPOKANE? How the heck would Spokane support an NHL team? In a city with 200,000 people, you’d need to get a minimum 5% of the city at every game to keep them on pace with the worst attendance in the NHL. They already have two junior hockey teams, I don’t think NHL makes sense. And Saskatoon has failed so many times in sports. Though I admit that the Rush are doing amazing (are the Rush in Regina? I have no idea), so that proves the city could support sports I guess. Third Toronto would be a nightmare though. Too many teams. One more Toronto/Hamilton would be hard because of the Leafs and bringing new fans away from what is becoming an excellent Leafs team. A third team would have no attendance. And for heaven’s sake leave Montreal with the Habs. That city is best having the most iconic team in the world.

    How about: Quebec, Seattle, Portland, Milwaukee, 2nd Toronto/Hamilton, Hartford, Regina, San Francisco, Halifax and a 2nd Chicago?

    • Thanks for reading and responding Liam. First you have misread the two sections about Saskatoon, Spokane, and even 3rd southern Ontario. These are franchises to be created in the Long Term. Probably the creation of the next nine (Las Vegas has already been chosen) NHL franchises will take two decades (20 years). By that time 2nd southern Ontario should be consolidated and flourishing almost or as good as the Maple Leafs and Spokane and Saskatoon (probably a regional Saskatchewan team) should be of sufficient size to support a team. Most likely Quebec, Seattle, Portland, Milwaukee, Hartford, 2nd Southern Ontario will be created first. Then there are cities that the NHL might take a chance on that are not in my list: Houston, Oklahoma City, Kansas City, Baltimore and maybe even bids from cities that are highly questionable: San Diego, Mexico City, New Orleans, Birmingham, etc. I have tried to choose cities where hockey is loved, has a grass roots fan element that will almost instantaneously support an NHL team if they get one. Hence I am willing to take a chance on a smaller city like Saskatoon, 3rd southern Ontario, and a Spokane team in the long term.

      As for your choices, I could easily place 2nd Chicago in my list and be happy with it. But what’s the difference between 2nd Chicago and 2nd Montreal? One’s as good as the other. Montreal at one time had two NHL teams, the Maroons, which were lost in the Great Depression. In good economic times, with a good second arena, good ownership, and the increased population (Montreal now has over 4 million people according to the latest Canadian census), a second Montreal team would be as good as a new Quebec City team.

      Regina is a smaller city than Saskatoon so there is no point putting a team there. Actually placing a team in either Saskatoon or Regina makes no difference. It would still be a regional, provincial Saskatchewan NHL franchise. I like San Francisco too. In fact there is a new arena being built right now that could house an NHL team, but all the talk is about either getting a new NBA team or becoming the new home of the Golden State Warriors. There is no talk about getting an NHL franchise. But again what is the difference between a 2nd Bay area team, 2nd Chicago, and 2nd Montreal? I would be happy with all three. Halifax is a romantic choice but even cities like Saskatoon and Spokane make more sense. Combine the 4 Maritime provinces together and you might get away with it, but the Maritimes are still a poor economic region compared with Saskatchewan. Halifax would probably be on my Very Long Term list, when the NHL starts expanding from 40 teams to the next symmetrical number of 48.

  5. id like to see seattle get an nhl franchise by the 2018-19 season maybe name them the seadogs or dragons been to seattle once its beautiful and do think a pro hockey franchise would work there

    • Thanks for commenting Ken. Seattle, Portland, Milwaukee, and Hartford/Providence are probably the best American cities who do not have an NHL franchise. You won’t have to “sell the game” like you do in places like Atlanta, Phoenix, etc. Once Seattle gets in, it’s there to stay. As far names go, you’ll probably have to enter a contest.

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